Sales is the moment of truth for every company. All the sweat and tears invested into creating innovative products and services is pointless – if it doesn’t eventually lead to a sale or deal.

With Conscious Deals, I help purpose-driven businesses improve their bottom-line AND to pitch, sell and negotiate in a trustful and ethical way.

Conscious Sales

“Successful people are always looking to help others. Unsuccessful people are always asking what’s in it for me?”

– Brian Tracy

A contemporary Sales Methodology that is human, relational and conscious, while facing the fact that any business -whatever its nature- has to sell. Period.


In this approach we uncover a sales professional’s unique personal purpose in life, connect it to the over-arching purpose of the organization and thus unleash an authentic drive for success and growth – in sales and as a person.


This is a positive and dynamic perspective on selling, free from all that exaggerated (and unnecessary) 1980s “winner-takes-all-mentality”.

“I have seen first-hand Johannes’ superior sales skills in a competitive environment with regularly exceeding targets and setting the bar higher for others to follow. He leads others to improve themselves and be more in touch with their own motivations. His training and coaching abilities are invaluable for any company looking to improve results.”

– Alexander Huber, Head of Sales

Harvard Negotiation

„Consciously or subconsciously you are always negotiating, if you like it or not.“

Negotiation is a fundamental and essential part of any human interaction – whether in business, politics, parenthood or any other form of relationship.

The way most of us do this, however, is often tainted by a “zero-sum worldview” where the other has to lose so I can win.

Conflict resolution and successful negotiation is widely considered as a game of downplaying or even crushing the other, in order to get as much as possible out of the situation in question.

Fortunately, this is far from the truth.

“Johannes is a great negotiator, and in his role as a trainer and coach, Johannes will without doubt pass along his knowledge and experience to the people he will develop.”

– Moatasem Malkawi, Head of Sales

Pitch Practice

“All the world’s a stage, And all the men and women merely players;”

– William Shakespeare

Performing is a dance between perfection and flow, between meticulous preparation and being in the moment with the audience.

This applies for Broadway and Shark Tank alike.

You might have the brightest and most disruptive innovation in your mind and the excellence of your idea is a no-brainer. (Obviously!)

Still, if you are not capable of telling your story in a captivating, authentic, memorable way, what you will get is:

“Don’t call us, we call you” – and no Investor.

“Johannes is a dude. I’ve worked with him for the last year. He is hardworking, smart, and brings a breadth of life experience from his previous endeavours.”

– Mike Ross